D for DRM

June 14, 2008

”I know why you did it. I know you were afraid. Who wouldn’t be? Piracy. Torrentz. Youtube… There were a myriad of problems which conspired to corrupt your reason and rob you of your common sense. Fear got the best of you and in your panic, you turned to the now High Chancellor Windows Media Player. He promised you protection. He promised you DRM. And all he demanded in return was your silent, obedient consent.”

And the truth is, there is something terribly wrong with this solution, isn’t there? “

I have recently seen two online video broadcasting investments, which fear turned them into something that will be remembered as a legendary problematic user experience. The main reason of that problem was the usage of Microsoft Media Player and its Digital Rights Management system. In those video portals, we were forced to watch the videos in Media Player instead of any better and user friendly alternative like flash video or etc… But can we really blame these companies? What are the alternative ways of DRM instead of forcing people to use WMP? I have made some research and seen that non-innovative companies didn’t have many alternatives until the recent times. Recently, both Microsoft and Adobe are aware of this problem and they are trying to include a DRM system into the Silverlight and Adobe Flash Player. If Microsoft manages to bring DRM to Silverlight, this might bring a competitive advantage to Silverlight against Adobe Flash because Microsoft has great amount of DRM experience.

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